Context
Wispr Flow is an AI voice-to-text app that turns speech into polished writing.
The focus of this campign was to drive brand awareness and visibility in a new market.
The campaign
Giant wearable cardboard boxes, each styled as a different profession and carrying Wispr's ad copy showcasing usecases for each profession. In a fast paced commute environment instant showcase of problem + solution was the right approach.
Hence, professional actors wore them on subway cars and walked the city streets, enacting the professions on the box while using Wisprflow live.
My role
- Planned & photographed the campaign across subway cars and city streets along with other campaign team members.
- Produced & edited content for Wisprflow's social channels.
- Helped with on-ground logistics to ensure smooth running of the campaigns.
Results
Digital media gained over 165k+ impressions and 4.5K+ engagement.
Do note that these are publicly available numbers, other performance metrics are undisclosed by the client.
