Culture Mixey
Social event curators for Genz and Millenials
Role
Graphic Designer & Video Editor
Timeline
June 2023
Team
Uttam G S, Drishti Kothari
Scope
Ad Hoc Creatives, Brand Identity, Graphic Posters, Promo Ad Videos
Overview
In 2023 we collaborated with Culture Mixey, a social event curation brand for Genz and Millenials to work on the brand identity and curate graphic posters and promo ad videos for their social channels and print, for their upcoming “LLIIT – Longest Long Island Iced Tea Festival”. I was involved in the creation of original poster designs and logo for their festival all aimed at elevating the brand and establishing a distinct voice within the market, contributing to added engagement and visibility across social platforms for the event.
Brand Identity
Develop a distinct brand identity for the LLIIT festival. The focus was towards designing something which speaks tropical and funky vibes to the target audience of Culture Mixey.
Graphic Posters
Design informational and marketing graphic posters for their social channels and print.
Ad Promo Videos
Short 30 second promo videos to build the hype, excitement and to showcase a glimpse of what’s coming, to the target audience.
Personal Reflection
This project is one of my most favourite work I got to do. It gave me the space to blend Indo-western design elements (which I’ve been longing for sometime to blend Indian and Western design elements into one) to curate the overall design experience of the festival. This opportunity to explore that design style truly made me enjoy the entire design process and can’t wait to work on more such fun projects blending design elements from across the world. It just gives me immense joy to explore the fusion of design or visual elements from across the world to curate stories, experiences and brands.