Culture Mixey
Culture Mixey is an event company focused on curating eventsÂ
Context
They were an upcoming events company focused towards fun
Timeline
May 2023 (4 weeks)
Role
Graphic Design, Posters, Videos
Tools
Adobe Illustrator, Photoshop, Premiere Pro, After Effects
Team Members
Uttam GS (Myself), DrishtiÂ
What we did?
Creative Direction, Visual Identity, Ad Hoc Creatives & Videos
Problem
With numerous brands and event companies in the market it was important to distinguish themselves from the rest from the get go. They wanted to create a fun brand curating experiences for the GenZ & Millenials.
Solution
The baseline we set was to keep it funky and something which pops out boldly in any setting. We also had to keep in mind the various locations they could potentially curate their events as we didn’t want to use extremely dark bold colours which would not be visible in night markets or dark indoor settings. Hence, we went with something more bold yet sat on the edges of neon palette which would help us in retaining the brand visibility in indoor settings as well but also pops out in bright mid day sun environments.Â
