Golden Proportions Dental Studio
This is one of my fav projects till date due to the full stack nature of the project which consisted of Branding > Web Designing > SEO > Paid Media services.
Context
As GP Dental embarked on a rebranding journey we were tasked with shaping the entire digital presence for an high-end dental clinic from conception to its growth.
Timeline
*May 2024 (8 weeks)
(*this is an ongoing project)
Role
Web Design & Development, Paid Media, SEO
Tools
Figma, WordPress, Google Ads, Yoast SEO
Team Members
Uttam GS (Myself), Drishti
What we did?
Creative Direction, Brand Strategy, Visual Identity & Brand Guidelines, Web Design & Development, SEO & Paid Media strategies + Execution
Problem
As they headed towards re-branding themselves, they wanted the new branding to reflect luxury and modernity.
- Establish a Distinct Brand Identity
- Overcoming SEO overlap due to various similarities
- Drive New Patient Acquisitions with balanced paid and organic media strategies
We also faced a unique challenge where the client’s former company had a very similar name which could play its role in SEO & branding with the mixup of keywords.
Solution
We decided together to kickoff with the branding focusing on modern patterns with pastel colour tones ensuring we maintained a luxurious and modern feel to the overall branding.
With the website, we took a mobile first approach as most of the potential lead’s primary touchpoint would be on their mobile phones. The entire design was based on this approach while also ensuring that I didn’t neglect SEO aspects of it which would come into play at a later stage.
We also aimed at striking the right balance between organic and paid media strategies for growth ensuring we gained the organic reach of SEO while also focusing on paid media to amplify it much more.
