The baseline we set was to keep it funky and something which pops out boldly in any setting. We also had to keep in mind the various locations they could potentially curate their events as we didn’t want to use extremely dark bold colours which would not be visible in night markets or dark indoor settings. Hence, we went with something more bold yet sat on the edges of neon palette which would help us in retaining the brand visibility in indoor settings as well but also pops out in bright mid day sun environments.